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The Dangers of Ignoring Your Audience

Clive Thompson has a great piece on Wired called Social Networks and the Wrath of Moms, which outlines what happened when UrbanBaby.com, which was purchased by CNET in 2006, launched a redesign that didn’t take into account how their users actually used the site…

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New data reveals rapid growth in adoption of social media

Forrester has released updated numbers –what they call Social Technographics — tracking the adoption of social media.
The good news is that social activity is way up among 35-to-44 year-olds, especially when it comes to joining social networks and reading and reacting to content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are Joiners, and [...]

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