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The Dangers of Ignoring Your Audience

Clive Thompson has a great piece on Wired called Social Networks and the Wrath of Moms, which outlines what happened when UrbanBaby.com, which was purchased by CNET in 2006, launched a redesign that didn’t take into account how their users actually used the site…

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Establishing a Community’s Culture – Online Community Report

The Online Community Research Network just released high-level results from its latest report: Key Factors Establishing an Online Community’s Culture It reaffirms that features and tools aren’t as important as content, a clear value statement, and a well moderated community… One key area we wanted to understand was the short list of factors that community [...]

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