Home | Blog | About | Affiliates

      
The Real “Moment Of Truth” For Airbnb

Your social networking site will be a platform for people to interact, forge connections, and possibly meet in the real world. As such, there will always be risks. Case in point: The recent news reports about a host at Airbnb who had her home trashed by “guests.” Media stories are calling the event “The Moment [...]

Read more...
Best advice ever on starting a social networking website

Jeff Jarvis (via Ad Sales Blog) shares a great anecdote that makes a crucial point about creating social networking sites: …a powerful newspaper publisher beseeched Mark Zuckerberg, the young founder of the hugely successful social network Facebook, for advice on how he could build and own his community. The famously laconic Zuckerberg replied “You can’t.” [...]

Read more...
A lesson in reputation-based filtering

Interesting piece from The Nieman Journalism Lab on Gawker’s success in curating comments to improve the quality of discussion on their sites. In essence, Gawker’s “class system” means unknown commenters get stuck behind a “show all discussions” link few users will click. What most readers will see are only the musings of trusted commenters and [...]

Read more...
Understand the Value of a Feature

I recently posted a link to a NYTimes article about how Twitter was launching two features its users had already hacked, including retweeting. Sadly, the “official” version of the feature misses the point. As @dbarefoot and others point out, Twitter just made retweets less useful. While is always a great to listen to your users, [...]

Read more...
Listen to your users: they know what they want.

In the next several weeks, Twitter users will discover two new features, Lists and Retweets, that had the same user-generated beginnings. via Twitter Serves Up Ideas From Its Users – NYTimes.com. Brilliant way of letting users define the tools and features they want. Users will often hack your existing features and use them in new [...]

Read more...
Foursquare’s Virtual Rewards

foursquare, a location-based social network, gives away so many points and “badges” to users that their personal pages can start to look like Boy Scout sashes. It may seem over the top at first, but it”s a powerful way to encourage certain behaviors. In the Online Community Research Network’s recent report Key Factors Establishing an [...]

Read more...
Social Networking for Social Change

Change.org is a great example of a social network that harnesses — or focuses — people’s passion. So many “me too” social networking sites lack this key ingredient. If your social network is going to take off, it will need to tap into a passion or need powerful enough to get people signed up and [...]

Read more...
Nielsen Report: New Moms Heavy Socializers

More parents are turning to social networking sites for advice and support, especially new mothers. According to a new report released in April 2009 by The Nielsen Company, “Becoming a mother is a dramatic inflection point and drives women to the Web in search of advice and a desire to connect with others in their [...]

Read more...
Voyeurism, narcissism, and vanity — in a good way.

Good post on building social networks that talks about voyeurism, narcissism, and vanity as drivers of user behavior. Add to this the fact that people love to evaluate, criticize, and pass judgment on others, and you have the High School Model of social networking. That’s not a criticism, by the way. It’s crucial to understand [...]

Read more...
Facebook Trips Again

Facebook recenlty updated its terms, deleting a section that said users could remove their content at any time, at which time the license would expire. At the same time, they added new language that said Facebook would retain users’ content and licenses even after an account was terminated. The company’s chief executive, Mark Zuckerberg, moved [...]

Read more...
Enter your email address to get new posts delivered to your inbox:


  • Recent Posts

  • Categories

  • Archives

  • Tags