Older users are joining and using social networks in ever higher numbers, according to a May 2010 Pew Internet & American Life Project survey. Usage among internet users ages 50 and older has nearly doubled over the past year, from 22% to 42%. The study says 47% of Boomers (50-to-64-year-olds) internet users and 26% of [...]

According to a report released in April 2009 by The Nielsen Company, “Becoming a mother is a dramatic inflection point and drives women to the Web in search of advice and a desire to connect with others in their shoes.” Does this mean a social networking site for mothers is the way to go? I’d [...]

Passions may seem like an obvious source when you’re looking for the focus of your social network but my definition of a niche social network goes further than that: A group of people passionate about a shared experience, situation, goal, or pastime, but who don’t have an existing venue to easily connect with one another. [...]

I love coming across rich and vibrant online social networks that are cultivating niche communities. One favorite I found a while back is Sneakerplay, a social network for people passionate about their sneakers. These are true sneakerheads who appreciate the art, history, and prestige around their “kix,” and collect special releases and limited edition shoes [...]