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The Value of Invites

For many new social networks, an invitation-only approach makes a lot of sense. Not only can you focus on developing the community and its interactions, but when properly done you can also create a real demand for invitations. Now, Dribble, a social network where designers, developers and other creatives can share samples of their current [...]

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“Mad Libs” Style Form Increases Conversion 25-40%

Great post by Luke Wroblewski on how some marketers have been trying out a narrative approach to web forms–he dubs it “Mad Libs- style.” Technically, these forms work like any other form, but they’re presented as a fill-in-the-blanks narrative. Here’s one example, from the audio sharing site, Huffduffer: Another site did A/B testing on their [...]

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