Encouraging Activity | Tips, resources, and strategies for starting and marketing your own social networking site.

4Feb09

Ben Huh from I Can Has Cheeseburger gives 15 tips on how to build a stong community… My favourite: 5. Stop Engineering and Start Thinking About the Market People who work in the technology industry tend to over engineer things. Don’t complicate your problems, simplify them. If you need to add a commenting system to [...]

17Jan09

The Dangers of Ignoring Your Audience

Clive Thompson has a great piece on Wired called Social Networks and the Wrath of Moms, which outlines what happened when UrbanBaby.com, which was purchased by CNET in 2006, launched a redesign that didn’t take into account how their users actually used the site…

17Dec08

Establishing a Community’s Culture – Online Community Report

The Online Community Research Network just released high-level results from its latest report: Key Factors Establishing an Online Community’s Culture It reaffirms that features and tools aren’t as important as content, a clear value statement, and a well moderated community… One key area we wanted to understand was the short list of factors that community [...]

10Aug08

Eight Ways to Get Users to Fill Out Their Profiles

Great post on encouraging members to fill out their profiles and post pictures, both of which are crucial steps in making our social network site come alive.

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