14Mar10
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In previous posts I offered some suggestion for streamlining the sign-up process. But often an easier sign-up means skimpier profiles, at least at first. So how do you encourage new members to build out their profiles? Well, when we meet someone new, we tend to ask questions as a way of finding out more about [...]
1Mar10
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Great post by Luke Wroblewski on how some marketers have been trying out a narrative approach to web forms–he dubs it “Mad Libs- style.” Technically, these forms work like any other form, but they’re presented as a fill-in-the-blanks narrative. Here’s one example, from the audio sharing site, Huffduffer: Another site did A/B testing on their [...]
23Feb10
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Once you get people to visit your site, you obviously want them to join. So it’s crucial that you make the sign-up process as simple as possible. Even if you want your members’ profiles to include their eye colour, favorite bird, and their zip code, you don’t always have to gather the full information on [...]
16Feb10
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A great article in the NY Times explains how dating site OKCupid uses data gleamed from their site about how their members interact to fuel their new blog. Those blog posts, in turn, generate tons of publicity and traffic to the site: “A [single] post last month that set out to debunk conventional wisdom about [...]
23Nov09
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I recently did a great interview with Efe Cakarel, founder of The Auteurs, and wanted to share an insight he had. “As we near the end of the 2000s, people are creating more and more “Best of the Decade” lists. It really came home to us how important keeping track of and ranking your favorite [...]