Older users are joining and using social networks in ever higher numbers, according to a May 2010 Pew Internet & American Life Project survey. Usage among internet users ages 50 and older has nearly doubled over the past year, from 22% to 42%.
The study says 47% of Boomers (50-to-64-year-olds) internet users and 26% of seniors (ages 65 and up) report that they now use these sites.
Not surprisingly, Pew suggests boomers and seniors are looking to reconnect with people from their past and stay connected with their kids and grandchildren.
But Pew also attributes the increase in part to the fact that people with chronic diseases are finding a lot of solace and comfort — not to mention information — online with fellow sufferers. I’ve written before on how challenges create stronger social networks, and this is a great example of this.
(via eMarketer: Social Networking Doubles Among Boomers and Seniors – eMarketer.)
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Those numbers don’t surprise me at all – and I’m sure they don’t surprise you either!
My mother called me the other day telling me she found a great dating site for christians – lol.
I was so proud of her. I told her that it’s never too late to get a grip on social media and how to get around on the web. She’s in her 50′s and just starting to “understand” what I do, and how I make money!
It’s a beautiful thing.