Great post by Luke Wroblewski on how some marketers have been trying out a narrative approach to web forms–he dubs it “Mad Libs- style.”

Technically, these forms work like any other form, but they’re presented as a fill-in-the-blanks narrative.

Here’s one example, from the audio sharing site, Huffduffer:

Another site did A/B testing on their forms, and have been seeing conversion rates bump up 25-40%.

This strikes me as a fun, engaging way to help social networking members tell their story and fill out their profiles. It would also work with drop-down menus for some information.

via Mark Hurst at http://twitter.com/markhurst