When many people set about starting a social networking site and comparing social networking software, they often get caught up in Feature Creep. Thinking that more is always better, they try and cram every possible feature — videos, blogging, RSS feeds, music, etc. — into their social networking site. The funny thing is that even [...]
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14Mar10
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In previous posts I offered some suggestion for streamlining the sign-up process. But often an easier sign-up means skimpier profiles, at least at first. So how do you encourage new members to build out their profiles? Well, when we meet someone new, we tend to ask questions as a way of finding out more about [...]
4Mar10
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I love coming across rich and vibrant online social networks that are cultivating niche communities. One favorite I found a while back is Sneakerplay, a social network for people passionate about their sneakers. These are true sneakerheads who appreciate the art, history, and prestige around their “kix,” and collect special releases and limited edition shoes [...]
1Mar10
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Great post by Luke Wroblewski on how some marketers have been trying out a narrative approach to web forms–he dubs it “Mad Libs- style.” Technically, these forms work like any other form, but they’re presented as a fill-in-the-blanks narrative. Here’s one example, from the audio sharing site, Huffduffer: Another site did A/B testing on their [...] |
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