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Simplifying the Sign-Up Process

Once you get people to visit your site, you obviously want them to join. So it’s crucial that you make the sign-up process as simple as possible. Even if you want your members’ profiles to include their eye colour, favorite bird, and their zip code, you don’t always have to gather the full information on [...]

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Generate Buzz (and Traffic) by Understanding Your Community

A great article in the NY Times explains how dating site OKCupid uses data gleamed from their site about how their members interact to fuel their new blog. Those blog posts, in turn, generate tons of publicity and traffic to the site: “A [single] post last month that set out to debunk conventional wisdom about [...]

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Social Networking Business Models: Two-sided Platforms

One revenue model that is a natural for social networks is what’s often referred to as two-sided platforms: That is, your platform (your social networking site) serves the needs of two (or more ) sides within a niche. It brings two groups with a common focus and lets them interact in a way that benefits [...]

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