Once you get people to visit your site, you obviously want them to join. So it’s crucial that you make the sign-up process as simple as possible. Even if you want your members’ profiles to include their eye colour, favorite bird, and their zip code, you don’t always have to gather the full information on [...]

A great article in the NY Times explains how dating site OKCupid uses data gleamed from their site about how their members interact to fuel their new blog. Those blog posts, in turn, generate tons of publicity and traffic to the site: “A [single] post last month that set out to debunk conventional wisdom about [...]