Sadly, the “official” version of the feature misses the point. As @dbarefoot and others point out, Twitter just made retweets less useful.
While is always a great to listen to your users, you also have to understand the value of what they are doing in the first place. Retweeting, the way Twitter users did it, wasn’t just regurgitating another tweet, it often included some comment or reaction (in the same way that blogging is more than just posting links).
Twitter’s new retweet feature doesn’t give you that option. Click the Retweet This button and off it goes, with no chance to add any value…
What’s more, the tweet no longer shows up as your tweet, but instead shows a small note indicating who retweeted it. This is why you’ve started seeing profile pictures you don’t recognize in your feed.
The sign of a bad feature? When you have to explain it:
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