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Baby Boomers Active in Social Media
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Forrester’s newest report (via RRW) suggests that almost one in four younger Boomers (43-52) are active in social networks, up from 15% in 2007.

What’s more, nearly 70% of that group actively consume socially created content like blogs, videos, podcasts, and forums.

During a great interview with the founders of Ravelry yesterday for the soon-to-be-released eBook, they noted the wide age range of their users — passionate knitters and crocheters — that supports this research.

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