Good post on building social networks that talks about voyeurism, narcissism, and vanity as drivers of user behavior. Add to this the fact that people love to evaluate, criticize, and pass judgment on others, and you have the High School Model of social networking.
That’s not a criticism, by the way. It’s crucial to understand these motivations and to harness them to make a social network, well, work.
Of course, the language will differ between sites, but even the most mature user is still flattered by followers, fans, friends, and connections.
If you found this blog post helpful, then you'll love the hundreds of tips, real-life examples, and proven strategies that you'll find in my Hands-on Guide to Starting a Niche Social Network!
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