Facebook recenlty updated its terms, deleting a section that said users could remove their content at any time, at which time the license would expire. At the same time, they added new language that said Facebook would retain users’ content and licenses even after an account was terminated.

The company’s chief executive, Mark Zuckerberg, moved to reassure users on Monday that the users, not the Web site, “own and control their information.”

But as he did with earlier privacy concerns, he hasn’t really addressed the concerns — or changed the terms of service:

Still, the interesting thing about this change in our terms is that it highlights the importance of these issues and their complexity. People want full ownership and control of their information so they can turn off access to it at any time. At the same time, people also want to be able to bring the information others have shared with them—like email addresses, phone numbers, photos and so on—to other services and grant those services access to those people’s information.

But the point isn’t about my friends having access to my information, it’s facebooks claim to ownership, and the right to monetize it.

Important lesson on how NOT to deal with your members’ privacy concerns.