2009 February | Tips, resources, and strategies for starting and marketing your own social networking site.

21Feb09

Forrester’s newest report (via RRW) suggests that almost one in four younger Boomers (43-52) are active in social networks, up from 15% in 2007. What’s more, nearly 70% of that group actively consume socially created content like blogs, videos, podcasts, and forums. During a great interview with the founders of Ravelry yesterday for the soon-to-be-released [...]

19Feb09

Voyeurism, narcissism, and vanity — in a good way.

Good post on building social networks that talks about voyeurism, narcissism, and vanity as drivers of user behavior. Add to this the fact that people love to evaluate, criticize, and pass judgment on others, and you have the High School Model of social networking. That’s not a criticism, by the way. It’s crucial to understand [...]

18Feb09

Write Your Own Terms

This is starting to look familiar… Once again Facebook comes across as the heavy, and after a flurry of media coverage, has reverted to their old Terms of Service while they figure out how NOT to look like lawyers… (It’s very telling that the new ToS were announced on the Facebook blog by their “Corporate [...]

17Feb09

Facebook Trips Again

Facebook recenlty updated its terms, deleting a section that said users could remove their content at any time, at which time the license would expire. At the same time, they added new language that said Facebook would retain users’ content and licenses even after an account was terminated. The company’s chief executive, Mark Zuckerberg, moved [...]

15Feb09

PayPal & Facebook join OpenID

PayPal and Facebook have joined the OpenID Foundation, and will now work with the rest of the community. This is great news for new developers and social networking entrepreneurs, as Facebook brings their membership heft and User Interface chops, while PayPal brings their security experience and the potential of a payment platform tied into the [...]

4Feb09

How to build a stong community…

Ben Huh from I Can Has Cheeseburger gives 15 tips on how to build a stong community… My favourite: 5. Stop Engineering and Start Thinking About the Market People who work in the technology industry tend to over engineer things. Don’t complicate your problems, simplify them. If you need to add a commenting system to [...]

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