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Establishing a Community’s Culture – Online Community Report

The Online Community Research Network just released high-level results from its latest report: Key Factors Establishing an Online Community’s Culture

It reaffirms that features and tools aren’t as important as content, a clear value statement, and a well moderated community…

One key area we wanted to understand was the short list of factors that community managers thought were most important in establishing a communities culture. We asked: “What are the three most important factors in establishing and maintaining a community’s culture?”

The top three responses (in order) were:

* Quality, up-to-date content

* Have a clear objective / value statement 11% (12)

* strong moderation / facilitation 12% (13) of the community site was a critical factor.


No Comments Posted in Encouraging Activity, Nurturing the Community, Social Networking Industry

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