Forrester has released updated numbers –what they call Social Technographics — tracking the adoption of social media.
The good news is that social activity is way up among 35-to-44 year-olds, especially when it comes to joining social networks and reading and reacting to content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are Joiners, and only 28% are Inactives.
So if you are drawing your member from this group, your job just got a lot easier.
If you found this blog post helpful, then you'll love the hundreds of tips, real-life examples, and proven strategies that you'll find in my Hands-on Guide to Starting a Niche Social Network!
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