41% of Baby Boomer internet users in the US have visited online social networks, according to a report from The NPD Group.
Although young web users (age 13-34) are significantly more likely to visit social-networking sites – and to visit them more often – more than half of Baby Boomers (age 44-61) visited a social-networking site in the past three months, with users averaging 15 days in one-month period.
Boomer who network are also more likely to pull out their wallets, the report found.
So, who are you targetting?
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