Lightspeed Venture Partners have been estimating the revenue for Facebook from those virtual “gifts” members can send back and forth.
Their most current estimated run rate is $35 million, more than double their January estimate.
It’s a beautiful little revenue model, with almost zero cost to Facebook.
They do a great job of driving urgency by limiting the number of any one gift.
And by making to giving pubic, they tap into a powerful dynamic: It’s like getting flowers delivered to your office.
Sure, the flowers are nice, but there’s the added bonus of your colleagues seeing you get the gift.
Facebook plays into that perfectly.
So, how can you leverage the same dynamic for your community?
If you found this blog post helpful, then you'll love the hundreds of tips, real-life examples, and proven strategies that you'll find in my Hands-on Guide to Starting a Niche Social Network!
The
simple feature
Where
to find
An
easy-
One
change